Projects
Brand Designer
Creative DNA
I have a deep passion for music, travel, and human connection. My path is defined by curiosity: from my early days as a storyteller to my time in the DIY music scene.
Today, that creative foundation is backed by 18 years of experience and a strategic approach, ensuring I stay ahead of emerging trends and technologies.
I live for constant innovation and seek solutions that defy the ordinary.
To me, every day is a chance to embrace the new and transform ideas into meaningful, high-impact results.
Work Experience
Senior Designer
Ana Gaming
Established as the technical design reference for the group's marketing sector, I am
responsible for ensuring excellence and visual cohesion across all campaigns and
communication materials. I work directly on the development of design and branding for
the main iGaming brands of the group: Ana Gaming, Cassino, 7K, and Vera, promoting
the integration and evolution of visual identities for a high-growth portfolio.
Senior Designer & Creative Strategist
GrupoBel
Lead designer for Bel Media Tech, a communications and innovation group that includes
brands such as Rede 98, 98News, CDL FM, and Jax – Knowledge is Everything.
Responsible for executing and supervising all design and branding efforts across the
group. Also works on strategic planning and development of special projects for key
clients.
Co-Founder & Creative Director
Iron Rebels Clothing Co.
Led all creative aspects of the brand. Responsible for collection design, social media,
promotional materials, visual merchandising, advertising, and brand marketing.
Creative Strategist & Senior Planning Analyst
Grupo Bandeirantes
Led the structure and development of the newly created Marketing and Special
Projects Department. Responsible for planning branded content and activations,
integrating offline and digital, conducting benchmarks, and researching new
communication formats for the group and its clients—with a focus on global trends and
technologies.
Creative Strategist & Art Director
Rede 98 FM
Started as an art director and quickly moved into a strategic role. Helped create the
company's marketing department alongside the Executive Director and CMO. Delivered
creative solutions for clients, agencies, and proprietary projects, strengthening the
brand and innovating communication formats. Key clients: Claro, FIAT, iFood, Rappi, and
Chevrolet.
Senior Art Director
LZ Mkt e Negócios
Worked primarily on branding projects and art direction for both online and offline media,
contributing to strategic planning as well
Art Director
Aliás Comunicação
Provided art direction for online and offline campaigns. Clients included CH Tecnologia,
CRH, Mastermaq Software, and brands such as Toyota and Lexus.
Art Director
Elevado a3
Handled art direction for advertising campaigns in both digital and print formats.
Created social media assets, landing pages, and email marketing materials for clients
including Banco Mercantil do Brasil, Líder Aviação, and Zurich Insurance.
Graphic Designer
MTV Minas / Oi FM
Worked with the commercial and art departments on the development of branding and
visual concepts for local programs and B2B projects
Education
Digital Communication, Branding & Storytelling
PUC Rio
Bachelor’s in Social Communication – Advertising
Centro Universitário de Belo Horizonte - UNI-BH
Awarded Outstanding Academic Student
Certifications & Specializations
Strategy Week 2026
do Clube de Estratégia
Creative Management
Brand Experiences
Marcas
Naming
The Impact of Branding
Branding
VOX - Verbal Identity
for Corporate Brands
KGB: Creative Processes
Criativos
Inbound Marketing
Chora PPT
Cinematography Workshop
Branding Basics
Paulo Fernando
Solo
Rodrigo Carneiro
Conselho Grupo Bel
Ricardo Ribeiro
Head de Estratégia & Negócios
Juliana Semedo
Redatora e Produtora Cultural
Leandro Figueiredo
Diretor de Negócios | Performance, Liderança e Cultura
Lets chat?
Available for projects, consultancies and collaborations seeking brand consistency, clarity and impact.